What and where will be the future revenue generated, is a key question that requires a long terms perspective.
Clear definition of strategic planning of future generating business fields avoids the common confusion with business planning, budgeting, and marketing strategies.
Business strategy should be designed to bring success and avoid failure. This can be done by capitalizing on the strongest capabilities of the firm, and exploiting the greatest opportunities, while reducing risk associated with company weaknesses, and environmental threats.
A successful brand launch, or relaunch, or a brand extension is more about planning and preparation than power.